The large retail outlet GUM is much more than an extraordinary department store. Its history, which by now dates back 120 years, is so interwoven with that of Russia that today it has become a veritable institution. Its enormous, elegant building located opposite the Kremlin in Red Square attracts tourists and Muscovites too, like an irresistible magnet and never disappoints the expectations: here, among three spectacular alleries and three fl oors of displays, all the fi nest products are concentrated from the four corners of the world with the accent on fashion, style, high artisanship and Italian food and wine.